Medias Influence on Civil Rights Movement Essay Example for Free

Medias Influence on Civil Rights Movement Essay â€Å"The brutality with which official would have quelled the black individual became impotent when it could not be pursued with stealth and remain unobserved. It was caught—as a fugitive from a penitentiary is often caught—in gigantic circling spotlights. It was imprisoned in a luminous glare revealing the naked truth to the whole world† – Martin Luther King (8, Kasher) The media controls the way the public views a controversial event. It can create the illusion that everything is perfect by leaving out important information, or can reveal the deplorable truth as the media did during the Civil Rights Movement. It was not always that way though, during the Colonial Era the media glossed over the brutality African Americans faced. It was not until the photography and recorders were invented that the media could really no longer deny the awful reality of the African Americans’ lives. With the Civil Rights Movement as an example, the media has evolved into a more reliable source. As history goes on, African Americans are being reported on more truthfully; the media has evolved into a more objective source containing more factual information. During 1700s, blacks were dehumanized and treated as animals; they cooked, gathered and did anything their master ordered. When they finally took a stance and decided to revolt they were lynched. Yet, in the eyes of the media whites were the heroes. Instead of reporting on the revolts with objectivity, the reporters commonly asserted their opinions into the articles, â€Å"In the past white news media ignored positive images of African American life† (10, Kasher). No matter what the incident was the â€Å"white man† always was superior. Through the media’s perspective, the whites were harmless and superior to the blacks. In an article from the Colonial Era when the slave revolts occurred the slaves were portrayed to be villains. The article stated, â€Å"They conspired to murder all the Christians here and by that means thinking to obtain their Freedom†¦ [They] put their bloody design in Execution and setting fire to a House, they stood prepared with Arms to kill everybody that approach’d to put it out and accordingly barbarously murdered the following persons that were running to the fire†¦This has put us into no small Consternation the whole Town being under Arms† (Boston News Letter, April 14, 1712). Besides objectivity, the article failed to inform the public of the brutalities the slaves faced everyday. Never did the article state what happened to the slaves after the incident either. However, when slavery was abolished the black man was not always viewed as the villain. Nonetheless they were definitely not treated equally compared to whites, which fueled their fight for equal rights. Without the media, the Civil Rights Movement would have never been successful. The pictures and videos of the violence the blacks tolerated from white supremacists helped their cause because the photos and videos were undeniable. No longer were the black people viewed as villains. â€Å"Scenes unthinkable to Americans as American were shown to America and all the world. Public Sympathy and financial support, as well as political backing, flowed to movement organizations† (8 Kasher). The Emmett Till Case was an amazing example of this, the Jet and Chicago Defender (both leading periodicals), reported on the story. The papers both included a picture of his swollen face as the aftermath of his horrific death. His case would transform the minds of many during that decade. From the attention the pictures of Emmett Till caused, the media recognized that shocking pictures made people want to read the articles. Also, the newspapers could not produce fake pictures, which forced them to be more truthful in their stories (Kasher 8). Currently, racism is still an issue in the United States but the press has helped bring awareness to the issue. For example, there are multiple blogs on how the world is still segregated even though there are no laws to support it. With the rise Internet, anyone is able to blog about their opinion on something or bring attention to a problem that is not being covered in the media. According to the book Blog! by David Kline and Dan Burstein, the average writer is over forty, which means there is not a lot of new and fresh ideas brought to the table for newspapers and magazines (373 Kline and Burstein). However, with the new and upcoming trend of blogging there are a variety of opinions and ideas. Also, social networking has enabled people to communicate faster and it’s harder for the government or press to hide certain information from the public in order for our countries reputation to be protected. In respect to racism and how the media reports on it, our country still has a long way to go but has come far. There are still the inevitable reports about African Americans being in gangs and shootings; however there are also stories of African Americans doing amazing things like becoming president. As the press learned during the Civil Rights Movement, people react more to shocking news so that’s probably why there is so many negative events that are broadcasted over the television and newspapers. The Internet has enabled the press to have more accurate and timely stories. The media has evolved into a more reliable source especially compared to Colonial Era. Also with all activity on the Internet the press is no longer the only source of information that the public can receive. That forces the media to be more truthful and value their reader’s trust.

Distance Education Essay -- essays papers

Distance Education The American Education System over the years is developing a new way of schooling. Many colleges are resorting to this type of learning which is called Distance Education. Distance Education is possible through the new advancements and technologies of computers. This new ideal learning has beneficial and negatives attributes, raises the differences between teaching in a classroom verses distance education, key players that are involved and schools who are offering this online education. This can be a valuable aspect to our society. The computer is one of the most important technologies in this world. Due to the invention of the computer, our society as a whole has changed immensely. We can just get on the internet, which is a new technology and send a person a letter through e-mail, instead of going to the post office, where your letter might not be delivered for a few days. These technologies have made life easier for everyone; especially for the college students. If they need to get in touch with their professor, all they have to do is jump on the computer, go to their e-mail account and write up a message to their instructor. The computer has specified programs make particularly for a subject in a class. For example, in ISTC class, it provides a program called Blackboard. With this program, assignments can be given online, without meeting face to face. Because computers are so high-tech these days, you are able to take college classes online and receives legible credit for it. Since the computer is becoming more progressively advanced everyday, students are able to go into a virtual classroom to talk to their professor and fellow classmates. This virtual classroom is just like a real cla... ...E-Learning: Strategies for Media Online Teaching and Engaged Learning. International Journal of Distance Education Technologies, Vol 2, pg 17. Retrieved October 13, 2004, from Academic Search. 5. Meyer, K. (2002). Quality in Distance Education. New York: Wiley Periodicals, Inc. 6. Palloff, R. (2003). The Virtual Student. San Francisco: Jossey-Bass. 7. Saygin, C. (2004). A Web-based Programmable Logic Controller Laboratory for Manufacturing Engineering Education. International Journal of Advanced Manufacturing Technology, 24, 590. Retrieved October 11, 2004, Academic Search. 8. Twigg, Carol A. (1996, March). Is Technology a Silver Bullet?. Educom Review, Vol 31, pg 28. Retrieved October 16, 2004, from ERIC/EBSCO database. 9. Willis, Barry. (1993). Distance Education: A Practical Guide. Englewood Cliffs, NJ: Educational Technology Publications.

Definition of Cloud Computing Essay

â€Å"What is your definition of cloud computing and how does it impact your business?† Cloud computing has been around for a while. It has been lurking in the ICT industry in smaller forms and companies have generally been using the service internally without realizing it. Only a few years ago, the sudden realization that cloud computing can save an organization massive operational costs came to the fore. Organizations were getting bigger and the cost of doing business was becoming expensive. Organizations that were expanding globally, i.e. beyond their country’s borders were discovering that the infrastructure costs per country varied and in some instances were none-existent as the country did not have the buying power to procure the latest infrastructure. This meant that organizations that had SOE (standard operating environments) and were mandated by policy to conform to specific standards began to find it more difficult to maintain their standards. This in turn meant that compromises would need to be made to security policies and the method in which data was delivered to international clients had to be changed to enable this to happen. So, it was only natural that when cloud computing service providers began an aggressive push for their services, the world breathed a sigh of relief. Here at last was a service that could be delivered virtually anywhere in the world and even more beneficial was the fact that the service could be delivered down to handheld devices such as smartphones and the iPad. In addition to this, cloud computing enabled an organization to maintain its policies seamlessly across multiple sites which may be located in different countries. The entire platform could be used to virtually centralize the data and the policies associated with it. So, exactly what is cloud computing? To the layman, the simplest definition is the storage of data in a virtual cloud with the Internet being used as the backbone to access and work on data. The Cloud The Cloud Data Flow Data Flow For a user who is always on the move, cloud computing makes it easier to access and work on data regardless of the location and it also allows the user to be in touch with his office because cloud computing is not restricted merely to information sharing but also allows for the bridging of the user and his colleagues by way of video conferencing, virtual boardrooms and other features that enable a user to remain connected. From a more technical perspective, the data is stored in data farms that can be made up of SANS, virtualization, security layers and connectivity mediums that allows for the quick access to data. The benefits of cloud computing are no doubt massive but what does this mean for the financial industry? What does this mean for an industry that is built up on a rigid set of information security policies, all with the one objective of protecting customer information and transaction records? For someone such as me, the financial industry is almost akin to the Russian iron curtain. Customer data is jealously guarded and information relating to the financial systems is kept securely under lock and key. Every single user is tasked to ensure that any information coming out of the system is used exactly and only for the purpose it is deemed and destroyed once it has been used. In addition to this, the ICT industry in the finance industry has a massive task on its hands. It is responsible for ensuring that intrusion attempts are detected and arrested on the spot and any data traversing out of the network is secured to the point of destination. Naturally, the ramifications of any breach can be potentially fatal. Breaches of customer data can usually result in: * Customer legal action, i.e. being sued * Non-compliance of central bank regulations can lead to fines * Loss of reputation * Loss of revenue These factors can usually be devastating for any bank. After all, customers expect their personal information to be kept secure when dealing with a bank given that no one likes their financial information splattered across the public boards for the world to see. If an example is sought here, one need only look at the Swiss banks. â€Å"†¦When people worry about their money, they rush it to Switzerland, even when domestic laws forbid it. Switzerland never seems to have any trouble which would adversely affect the value of its currency or the safety of the money entrusted to its bankers (Vicker 3, 4).† This was the general norm until recently in 2009 when the US demanded that the Swiss Bank UBS turn over details of US clients who were suspected of tax evasion, â€Å"†¦fight between U.S. authorities and the Swiss banking giant, UBS, the veil is about to be pierced. UBS agreed on Wednesday to turn over identifying information on 4,450 accounts which the IRS believes hol d undeclared assets belonging to Americans. Those accounts were believed to hold about $18 billion†¦ Accounting Web (08/20/2009 – 08:26).† Ultimately, this defined a new era for Swiss banking because another country had successfully infiltrated the closely guarded secrets of the Swiss banks and managed to demand data be handed over through legal channels. So what does this mean for organizations in the financial sector where security is paramount? Naturally, no financial institution wants to lose control of its data or being in a position where it cannot control the flow of data accurately. It is therefore critical that the decision to move to a cloud based environment be studied carefully while gauging the risks involved and the potential loss of customer information if the system were ever to fail. Therefore, it is my belief that organizations in this sector are highly unlikely to move over entirely to the cloud based system. Federal and central regulations would play a crucial role in the decision as well as the security aspects. For any financial organizations contemplating this move, it would certainly not be done by way of hiring a vendor providing the service and instead the organization would build its own private cloud where it would enforce all the necessary regulations and policies that would ensure the security of the data. It is also prudent to remember that the core applications of financial organizations are generally built around legacy based languages such as COBOL and these cannot be easily migrated to a web based system given that there are transactional processing issues such as response times, etc. that need to be factored. For financial institutions, the change would be far too massive and require an almost complete overhaul of the existing investments in the infrastructure and a change in the central policies. In addition to this, there is always the greater risk of data losses as Goo gle experienced recently which left a few thousand customers without access to their mailboxes and ultimately losing their data. In a cloud based environment, the risks of such occurrences particularly where customer data is concerned are far too great to be reckoned with – even if the ratio is small, that risk cannot be taken. Organizations in the financial sector are dictated on industry expected practices such as data retention periods, backup methodology, archiving, backup security and a whole host of other protocols that need to be followed when dealing with customer data. In an environment such a cloud based one, these methodologies cannot all be applied given that the environment is changed from a more rigid and manageable structure to a more fluid structure. In conclusion, the concept of cloud computing is indeed a fascinating one and offers massive savings for any organization that ventures into it however for industries where customer information security is the key to survival, the prospect of going to a cloud based system unless it were a privately built and controlled one would not induce any encouragement in the financial sector. Nonetheless, it is hoped that in the future, central regulations will be changed to encourage the migration to cloud and with the appropriate security policies and perhaps an improved security structure, this vision may one day be fully embraced by the financial industries around the world. * Vicker, Ray. Those Swiss Money Men. New York: Scribner, 1973. * Accounting Web. Swiss Bank UBS agrees to reveal U.S. secret accountholders, http://bit.ly/iO4bX6, August 20, 2009, 08:26

Neverwhere Book Analysis - 1304 Words

Villarosa, Katrina Ysabel P. ENGLISH IV BOOK ANALYSIS NEVERWHERE â€Å"Fall into the shadows, discover a world unknown, Journey through London bellow, be Neverwhere.† Introduction: A psychoanalytical approach to a world behind a world, invisible to the naked eye, existing because of magic, danger and fantasy, Neverwhere. The psychoanalytical theory can be used as a way to explain the change of heart of Richard Mayhew when he had been introduced to the underground world he thought never existed. A man after moving to London for a life of spender found himself stuck in a situation beyond extreme. Having experienced a world that he never though had existed he realized the significance to the invisible world existing†¦show more content†¦The impossible is possible in a world that exists only beneath them. In a psychoanalytical approach, the reason Richard had been brought into London Bellow had been because of the psychological imbedding of compassion. He had been a man that was born and raised in Scotland and had moved to London to find a life for himself. He had not been a part of the raise of London therefore the showing of his compassionate heart. By helping Door when she was wounded and vulnerable, he was brought into the world of London Bellow hence, his invisibility to London above. Review: In my opinion, Neverwhere is not a book I would most likely read. It isn’t my genre nor is it the type of book that is in my preference. Although, I did enjoy the fantasy of being brought to another world somewhere that was so bizarre. The play of words was indeed a very interesting. But, again, it is not my type of book. It is a bit too descriptive which led to boredom and distractions pulled me away from finishing the book before hand. Although, I very much enjoy the writings of Neil Gaiman, I had read two of his books before I read Neverwhere and I enjoyed them to an extent. His way of writing is very witty and it has a hint of sarcasm, which amuses me. The character building of each character is indeed evident and the plot was interesting with all the twists, betrayals and adventure. The book was good all in all, but I would have enjoyed it more if had been less descriptive andShow MoreRelatedWeird Fiction Is An Appropriate Course For College Students Essay2090 Words   |  9 Pagesperspective of the world. A few stories we have read in class that best exemplify the positive effects of weird literature include, â€Å"The Damned Thing† by Ambrose Bierce, and â€Å"The Willows† by Algernon Blackwood. According to an excerpt from the book The Enchantment of Modern Life: Attachments, Crossings, and Ethics by Jane Bennett, Bennett describes enchantment as being â€Å"struck and shaken by the extraordinary that lives amid the everyday† (4). This quote describes being surprised by something

Self Reliance As Defined By Webster s Dictionary - 905 Words

Self-reliance, as defined by Webster’s Dictionary, is the â€Å"reliance on one’s own efforts and abilities.† Emerson expands on that concept in his 1841 essay entitled â€Å"Self-Reliance.† For Emerson, self-reliance has many different facets. His main point is the importance of embracing individuality. He says, â€Å"not for nothing one face, one character, one fact, makes much impression on him [man], and another none. It is not with out pre-established harmony, this sculpture in the memory† (2). This idea of divine predestination is central to his argument for believing in oneself. He asks the reader to trust his or her own thoughts. After all, all great thoughts from all great thinkers were unique to them. The world could not have benefited from Plato, or Luther, or Christ, if they had not trusted their own instincts and believed them true for all mankind. These great men were able to live in the world as in solitude, walking and functioning am ong others while trusting their own thoughts and accepting the fact that they were often alone in them. Emerson warns against living in the past, repeating the thoughts of others. Instead he would rather one live for oneself in the present, for â€Å"power ceases in the instant of repose; it resides in the moment of transition from a past to a new state†¦ This one fact the world hates, that the soul becomes; for that forever degrades the past†¦Ã¢â‚¬  (26). Emerson does not mislead his readers into thinking self-reliance will be easy. In fact, he clearlyShow MoreRelatedConfidence in People806 Words   |  3 Pageswithout confidence struggle in the face of society because of their lack of charisma or drive. The people who lack self-confidence can barely get by each day without suffering some embarrassment because they are so afraid of their own dismay and folly. Confidence is a strong trust, earned by the strong actions and self-successes. The strength that people display instills the trust and reliance upon others. The person can have any amount of confidence desired because confidence has no limit or a measurableRead MoreIs Masculinity Defined Within The Comedy?2332 Words   |  10 PagesThe Merriam-Webster dictionary defines the word Masculine as â€Å"Male: having qualities appropriate to or usually associated with a man† (Merriam-Webster). While another source, the popular comedic Urban Dictionary, presents a more satirical definition of the word Masculine, Often defined as aggressive, strong, and unfeeling or stoic. Being masculine means in modern times, at least, no shows of emotion, no flamboyance, no hugging or even looking at other men, must be interested in sports and physical/violentRead MoreRape : A Common Form Of Violence Against Women1871 Words   |  8 Pagesand a common form of violence against women. Rape can be defined as intercourse or penetration (vaginally, anally, or orally) forced with violence, threat of force or wh en the wife is unable to give the consent. In fact, rape can be seen to be more prevalent in patriarchal societies with the rapidly increased of sexism from it. Patriarchy is often defined as a system of male dominance. According to Merriam and Webster, patriarchy is defined as a family, group or government controlled by a man or aRead MoreObesity in African American Women3793 Words   |  16 Pagespurchase nutritional foods for a proper diet. The stigma attached to obesity causes African American women to feel shame and guilt of self-blame (Crocker, Cornwell, Major, 1993). Emotionally, African American women tend to blame themselves for their obesity and will become withdrawn. Therefore, African American women may begin to experience insecurities and low self-esteem. There are several serious health risks that are associated with obesity. Obese African American women experience a highRead MoreObesity in African American Women Essay3669 Words   |  15 Pagespurchase nutritional foods for a proper diet. The stigma attached to obesity causes African American women to feel shame and guilt of self-blame (Crocker, Cornwell, Major, 1993). Emotionally, African American women tend to blame themselves for their obesity and will become withdrawn. Therefore, African American women may begin to experience insecurities and low self-esteem. There are several serious health risks that are associated with obesity. Obese African American women experience a high rateRead MoreSociety s Perception Of A Woman s Role Essay2212 Words   |  9 Pagesthis song, she specifically targets the wealthy, female celebrities she encountered in Hollywood, who occupy a cultural location elevated above that of the rest of their gender. P!nk believes wealth should stem from individual hard work instead of reliance on the labor of others. 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In a high context society, there is a strongRead MoreQuack Doctors4338 Words   |  18 Pagesresearch is to identify factors influencing quack practices in selected community or barangay in Catanuan, specifically the study will be conducted in Barangay 8 and 9, Catanuan Quezon. Quack practices include all such practices and ideas self-defined by their users as preventing or treating illness or promoting health and well-being.  The main context of quack practices is to relieve pain, postpone death, and make money (Jill, 2000).   With limited time given by managed care initiativesRead MoreAgeism in Healthcare6728 Words   |  27 PagesMather, 2011). Economic factors are key as they directly pertain to the likelihood of reliance on publically-funded healthcare programs, while â€Å"the marital status and living arrangements of the elderly are closely tied to levels of social support, economic well-being, and the availability of caregivers† (Jacobsen et al., 2011, p. 4). The importance of this population’s general health status is, of course, self-explanatory. First and foremost, despite slight recent increases in the amount of incomeRead MoreSame-Sex Marriage and Religion: An Inappropriate Relationship8330 Words   |  34 PagesBrittney Baker Key words, names, terms, concepts: California s Proposition 8, Prop 8; morals legislation; same-sex marriage, gay marriage; religion, religion and politics; separation of church and state; police powers; equal citizenship, equality; 2008 election. Introduction and Thesis The debate over same-sex marriage has been a prominent issue in our society over many years now, appearing in several ballot initiatives such as California s Proposition 8. The idea of allowing two people of the same

Struggles Within the Middle East United States Supplying...

In October of 1973, a war between the Arabic states of Egypt and Syria and the state of Israel broke out known as the Yom Kippur War. Being vastly overwhelmed by the Arabic states in terms of sheer volume of troops and equipment, Israel turned toward its ally in the West, the United States. With profound diplomatic pressure from multiple Arabic states, the United States found itself in an increasingly difficult position. In an effort to create the best outcome for America in both the Middle East and the global theatre, the United States made the decision, knowing full well the possible consequences, to help supply Israel during the Yom Kippur War. On October 6th, 1973, during the Jewish holy day of atonement, Yom Kippur, a surprise†¦show more content†¦On October 10th, United States Deputy Secretary noted, â€Å"The Arabs are fighting better now than they did in 1967. The conflict dealt a blow to two myths, that of Israel’s inevitable military superiority and that of the Arab’s perennial Inferiority. The U.S. is trying to keep the Soviets out of the situation while maintaining our own position in the Arab world.† United States officials knew that the Egyptians, Syrians, and Israelis would be looking for ways in which to resupply their dwindling military resources in an effort to continue their war efforts. With Soviet influence in the Middle East, while not at its peak, a fear of potential communist-puppet states spread throughout the State department. With McCarthyism creating a deep-seated fear of communism, potential action by the United States was seen by various Arabic states and the Israelis. With various Arabic states realizing the potential for the United States to become involved, rather directly or indirectly, in the Yom Kippur War, a requirement to create a determent to that potential was the greatest option for the Arab world. Oil rich nations in the Middle East began to create and fan the flames of fear among various American oil companies, such as Exxon, during the Organization of Petroleum Exporting Countries (OPEC) negotiations in Vienna.Show MoreRelatedHow Has Realism Theory Played a Key Role in Israeli and Palestinian Relations 2189 Words   |  9 PagesArabian societies have engaged in one of the most complicated and lengthy conflicts known to mankind, the makings of a highly difficult peace process. Unfortunately for all the world’s peacemakers the Arab-Israeli conflict, particularly the war between Israel and the Palestinian Territories, is rooted in far more then ethnic tensions. Instead of drawing attention towards high-ranking officials of the Israeli government and Hamas, focus needs to be diverted towards the more suspect and subtle international

Report for Bill Gates Leadership @Myassignmenthelp.com

Question: Describe about the Report for Bill Gates Leadership. Answer: Introduction Bill Gates is one of the most charismatic and inspirational leaders that the 21st century has witnessed. Gates has been regularly featuring in Forbes Top 100 lists and was recently ranked as the richest person in America. Also, he has been bestowed with various awards including theNational Medal of Technology and Innovation,Mary Woodard Lasker Award for Public Service, Bower Award for Business Leadership and more. There is no denying that Bill Gates has had a very powerful impact on the world, and that he has led from the front. It is Bill Gates foresight and vision regarding personal computing that has been central to the success of Microsoft and the software industry as a whole. Microsoft windows stands today as the worlds most successful OS only because of the exceptional leadership of Bill Gates (Mumford, 2013). The story of how Bill Gates, a student of Harvard University, dropped out to start one of the most successful company is probably known to everyone, in this report howeve r we look at leadership qualities of bill Gates that made him so successful. Analysis While growing up, Bill Gates was fascinated bycomputers and used to spent most of his time learning how to program. Bill Gates was aware that success cannot be achieved overnight and requires a lot of hard work. Pursuing his passion, he spent years working from his garage, coding and writing programs (Pavur, 2012). Even after setting up Microsoft and tasting initial success, Gates used to put in long working hours to understand his target audience and develop products that would speak to their business. Bill Gates understood that a leader should not be static and must be dynamic in his thinking. Microsoft continued to evolve under Gates to stay relevant. Gates knew that for Microsoft to maintain its leadership position, they had to continually improve and stay ahead of the competition. They didnt just rely on software packages but also added Microsoft Office, a web browser and enterprise solutions to their product lines (Day, 2010). Gates was the major driving force behind diversification of the Microsoft product line. This was the understanding he followed, and thus continuously brought in new product ideas and thus created a successful company. A complete analysis of Bill Gates would be incomplete without looking at the philanthropic and humanitarian efforts of bill gates. Bill Gates along with his wife Melinda Gates have taken the giving pledge where they have pledged to use majority of their financial wealth for philanthropic and charitable causes. Billions of dollars have been donated to the Bill and Melinda Gates Foundation for charitable causes all over the world. They have provided an entirely new direction to philanthropy by tackling global issues like malaria, cancer and AIDS. Gates ability to envision philanthropic goals can be seen in thetreatment of malaria. He has a clear goal of eradicating malaria, and hes laid out a well-defined strategy. His abilities to envision and strategize are what make him a great leader (Serfontein, 2012). Leadership Qualities of Bill Gates Some of the leadership qualities in Bill Gates are as follows: Focus: This is probably one of the most important qualities that a leader must possess. It is paramount that one remains focused on the goal. A good leader always asks his followers to focus on a particular goal. Bill Gates always remained focused on the software industry. He could have ventured into other industries with the kind of success and resources he got, but he choose not to and focused on being the best in his field (Serfontein, 2012). He continued to focus on software and programming. He very well understood that the most important thing is to stick to ones core competence. Clear Thinking: It is very significant that leaders have a clear thought about what they want to achieve. Bill Gates always dreamt big and pursued his objective with determination. He always thought of competing with the largest of companies and never deviated from his thought. This is one of the most important traits that is needed in a leader. Passion: Bill Gates passion for software and computers is known to everyone. Even today after 30 years, he is pursuing his passion with utmost vigor. Continuous innovation and the hunger to create the perfect products can still be seen in his products. His leaderships skills combined with passion has helped him in attracting the very best latent because they believed in Bill Gates. He has single handedly created a worldwide operating software industry that any other company could not. Continuous Learning: A person must always strive to learn new things. Knowledge should be continuously improved and that is exactly what Bill Gates has done thought out his life. He still strives to learn from everyone (Serfontein, 2012). Not to be deterred by failure: Bill Gates has always maintained that actions speak louder than words. He always believed that whatever odds a person faces he should never be saddened. Bill Gates had cases against him in the court but that did not stop him from chasing his dream, making great successful products. Eventually he did emerged as a winner and thats what makes him a great leader. Bill Gates has a transformational leadership style. He is a visionary leader who has introduced lot of changes at Microsoft. He was able to transform the computing industry. The trait approach theory could be used to explain the leadership style of Bill Gates. The trait approach, suggests that certain persons are born with special traits that make them great leaders. Some of the strongest traits that Bill Gates has displayed are intelligence, skillfulness and competiveness, Determination, high integrity and sociable. If we look at the Leadership Style of Bill Gates, he is Task-oriented, Autocratic, Delegation and Transformational. As per the Fielders model there are two types of leaders: task-oriented leaders and relation- oriented leaders. Bill Gates has proved to be a task-oriented leader who expects performance from his employees and believes work is more important than relation building to achieve the goals of the company. Bill Gates has also displayed an Autocratic leadership. C ontrol is central to Bill Gates nature and the way he handles management. Bill Gates has very good knowledge about his work and thus likes to take every decision and decide on every major decision. Bill Gates was not used to delegation and was initially reluctant to delegate work. But with time he has understood the importance of delegation and has formed a team of capable managers and thus now delegates most of his work. Bill Gates has always had more technical competence than interpersonal skills. With experience he has adopted traits of a transformational leader whereby he tries to appeal to employees by motivation and support. It is important to analyze the leadership power of Bill Gates. In terms of power that he enjoys because of his position as the co-founder and chairman of Microsoft, Bill Gates uses Rational Persuasion when dealing with high-level managers. Bill Gates also enjoys reward power which includes his ability to influence others thorough rewards. Bill Gates can decide employees increments and promotions. However, like a true leader, he has established a system in the organization and all the employee activities like appraisals are handled in a systematic manner through appraisals (Corbridge, 2010). Bill gates also had access to Coercive Power, which involves the use of punishment withholding rewards to influence compliance. Although Bill Gates is an autocratic leader, he has never made threats to employees has never used coercion with employees for personal gains. Bill Gates also enjoys a high level of Expert Power because of his extensive skill and subject knowledge. Bill gates also enjoys a high degree of Referent Power which is a measure of a leaders personal relationships with others influential and significant leaders (Hanson, 2015). It is seen that employees stay at Microsoft for longer tenure than most of the other companies. Having looked at the leadership style of Bill gates, let us look at some of the positives from the particular leadership style of Bill Gates. Bill Gates paid utmost attention to details, which has helped create an environment of high effectiveness and efficiency. Because of his delegation, which he was able to do because of rigorous hiring process , he has been able to create a strong pool of future leaders. Also, because gates possess a high level of expertise and knowledge, he is able to gain loyalty and trust of the employees. Next we look at the skill approach of analyzing a leader, which is a leader centric approach that emphasizes the competencies of the leader. Bill Gates has a very strong skill set that comprised of effective strategic planning skill, communication skills, Teamwork skills and Motivation skills (Aguinis, 2013). Bill gates is a task oriented person and very passionate towards his work. If we have a look at the contingency and Situational leadership theory, leadership style is a choice of skills, traits and behavior employed by leaders to communicate with followers. Leaders ca then be categorized as autocratic, democratic or laissez fairs styles. Bill Gates displays an autocratic leadership trait. Gates has established a clear chain of command in the organization. Bill Gates generally employs a more direct approach towards employees and usually prefers to tell his employee what to do and there is very little freedom given to employees. Great man theory says that Leaders are born to lead and they cannot be created. Bill Gates is certainly one leader that exhibited leadership traits from the very beginning. According to the contingency theory, effective leadership is contingent on matching the leaders style to the right setting i.e. a leader must match its leadership style with that of the setting in which he is operating (Javidan, 2012). Bill Gates has displayed a ta sk-oriented approach where he has mostly focused on completion of task at hand. Also, transactional leadership theory states that a leader ensures that his followers comply by making use of rewards and punishments. Whereas transformational leadership theory states that a leader does not only looks at day to day operation of the company but also looks at crafting a long term strategy for the company. Bill Gates has displayed a mix of transactional and transformational leadership. In the initial years he was more focused on transactional leadership wherein he was more focused on day-to-day work (Morse, 2010). But with time he realized the importance of strategizing and took a more transformational approach to leadership. So far we have seen the exceptional leadership skills of Bill Gates, but the leadership of Bill Gates is not without limitations. Bill Gates was of dominating nature, which at times hindered his followers ability to relate with him. Add to that the constant pressure exerted by him on his subordinates for results, made him unpopular among employees. Although Bill Gates showed traits of a charismatic and transformational leader he lacked employee relations. Employee relation is one aspect that a leader of Bill Gates stature could have improved (Babbitt, 2014). He is always said to be much more focused on work and less focused on employee welfare. That is another aspect that could be improved. Also, though out the life of Microsoft, there had been several litigations and Microsoft has lost several cases thus leading to some questions over the aggressive philosophy of Bill Gates. Another major criticism that is often heard is that Microsoft was not an innovative company. People argued th at Bill Gates only updated existing products and never really invented new products (Williams, 2010). Also there is criticism that Bill Gates was so focused on winning that he never allowed the competition to Build. He would either purchase the competing company in the initial stage or would completely altogether kill the competition. This never allowed the operating industry to completely innovate. Conclusion There is a lot to learn from the leadership attributes of Bill Gates. The above paper discusses the leadership style and attribute of Bill Gates. One of the leadership theories says that a leader is one who has multiple followers. Without followers it is difficult to judge the success of leaders. Bill Gates in that regard is an effective leader as almost the entire world not only follows him but also holds him in high regards. The exemplary skills and mindset that Bill Gates possesses makes him one of the most influential transformational leaders of the 21st century. He has proved to be a charismatic and visionary leader. He knew exactly what he wanted to achieve and he focused all his energy on it. His unmatched passion and zeal to achieve the best helped him become a millionaire first and then richest man of the world for 13 continuous years. He has already achieved a high degree of success with his business venture. Now he has put his mind to Philanthropy. Bill Gates has dedicated a lot of time and finances in helping the emerging economies like Brazil, Africa and countries in Asia. He is now a global citizen touching the lives of hundreds of millions of people through his generosity. With the exceptional leadership qualities that Bill Gates possesses he is sure to taste success in philanthropy as well. As a 17 years old boy Bill Gates was quoted as wanting to rule the world. Today, Bill Gates is one person that can truly be said to have conquered the world. References Aguinis, H. (2013) Performance management.3rd ed.Upper Saddle River , NJ: Pearson/Prentice Hall. Eagly, A. H., Johannesen-Schmidt, M. C., Van Engen, M. L. (2003). Transformational, transactional, and laissez-faire leadership styles: a meta-analysis comparing women and men.Psychological bulletin,129(4), 569. Fulop, L., Day, G. E. (2010). From leader to leadership: clinician managers and where to next?.Australian Health Review,34(3), 344-351. Hough, J., Serfontein, J. J. 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